Luke Bryan Re-Imagines Rugged Suburban

Luke Bryan Suburban

Luke Bryan re-imagined a Suburban that would work well for his hunting, fishing, outdoor lifestyle, and Chevrolet brought it to life.

The concept vehicle, which was recently unveiled at the SEMA Auto Show, blends the utility of a truck with the versatility of an SUV.

“This concept is all about maximizing the Suburban’s space and utility for a family that truly enjoys hunting, fishing and other outdoor activities,” said Todd Parker, Chevrolet Design director, in a press release. “There’s plenty of room for all their gear, along with added amenities that make the journey more enjoyable.”

The vehicle is lifted and rides on modified 22-inch wheels. It has a roof-mounted equipment carrier with a fishing rod holder, and a swing-out liftgate, and custom spare tire mount.

The concept Suburban is powered by a direct-injected 5.3L V8 engine, rated at 355 horsepower and 383 lb-foot of torque. It has a locking rear differential for traction in the outdoors and an 8,000-pound trailering rating.

“Chevy has been part of our family and a part of our work life on the farm for as long as I can remember,” Bryan said. “If you were a Bryan, you drove a Chevy – and I’m a longtime Suburban owner. This partnership is a natural fit for me and this unique Suburban represents everything my family and I want for our outdoor adventures.”

Luke Bryan named Chevrolet’s Brand Ambassador

Luke Bryan on a Chevy

Photo from 2014 Luke Bryan concert in Knoxville, TN. ourcountryconcerts.com

What do “American Pie” by Don McLean,“Crocodile Rock” by Elton John, “Little Red Corvette” by Prince, and “Tim McGraw” by Taylor Swift have in common?

They all mention Chevrolet in the lyrics!

“People don’t write songs about Volvos, they write songs about Chevys,” said Steve Haener, Chevrolet’s senior manager of media, experiential marketing and brand partnerships, in an interview with Automotive News.

Chevrolet is continuing its musical connections by naming country music superstar Luke Bryan as its latest brand ambassador.

Luke Bryan

Photo from Newsbake.com

Bryan, who is known for songs like “Kick the Dust Up,” “Crash My Party,” and “That’s My Kind of Night,” said growing up on a farm inspired his love for Chevrolet.

“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” Bryan said in the statement. “If you were a Bryan, you drove a Chevy.”

As the newest brand ambassador (following Kid Rock), Bryan will promote Chevy through his social media channels and performances.

Bryan was named Entertainer of the Year four times in 2012, 2014 and 2015 by the Country Music Association and the Academy of Country Music.

Chevrolet is sponsoring Bryan’s Farm Tour that starts in October.  See his tour dates here.

Want more Chevy-related music? Pandora’s Chevrolet Centennial station includes more than 600 songs across all genres that mention Chevrolet, Chevy, or the name of a Chevy vehicle in their lyrics.
Check it out here.

Pandora’s Top 100 Chevy songs

99 In the Shade,” Bon Jovi
“All the Best,” John Prine
“American Pie,” Don McLean
“Amy’s Back in Austin,” Little Texas
“Ball and Chain,” Social Distortion
“Blitz,” Audio Adrenaline
“Blue (Da Ba Dee) (Remix),” Eiffel 65
“Blue Jeans,” Silvertide
“Captain Jack,” Billy Joel
“Chattahoochee,” Alan Jackson
“Chevrolet,” ZZ Top
“Chevy Van,” Sammy Johns
“Chrome,” Trace Adkins
“Contact,” Citizen Cope
“Crazy About Her,” Rod Stewart
“Crocodile Rock,” Elton John
“Dare to be Stupid,” “Weird Al” Yankovic
“Don’t Forget to Remember Me,” Carrie Underwood
“Dr. Feelgood (Live),” Motley Crue
“Drive South,” John Hiatt
“El Camino,” Ween
“El Tejano,” Cowboy Troy
“Everytime It Rains,” George Strait
“Fall in Love,” Kenny Chesney
“Family Reserve,” Lyle Lovett
“Fightin’ Words,” Trace Adkins
“Girls with Guitars,” Wynonna Judd
“Go ‘Head,” Mystikal
“Go Lil’ Camaro Go,” The Ramones
“Going Back to Cali,” LL Cool J
“Here I Am,” Lyle Lovett
“Here’s to You,” Rascal Flatts
“How Bizarre,” OMC
“Hustlin’,” Rick Ross
“I Can Only Think of One,” Dierks Bentley
“I Go Back,” Kenny Chesney
“I Got You,” Dwight Yoakam
“I Learned That From You,” Sara Evans
“I Won All the Battles,” Tracy Lawrence
“I’ll Be Your Johnny on the Spot,” Ween
“I’m Customized,” The Cramps
“I’m Just a Girl,” Deana Carter
“I’ve Got a Rock N’ Roll Heart,” Eric Clapton
“If I Stay,” Tracy Byrd
“Jesse Went to War,” Marcy Playground
“Joe Rey,” Fountains of Wayne
“Keeping the Faith,” Billy Joel
“Less Than Zero,” Elvis Costello
“Let You Go,” The Clarks
“Little Red Corvette,” Prince
“Lost in the Flood (Live 2000),” Bruce Springsteen
“Lucky 4 You (Tonight I’m Just Me),” SheDaisy
“Make Me a Chevy,” The Promise Ring
“Metropolis,” Trace Adkins
“Miss Popularity,” Jordan Pruitt
“Movin’ Out (Anthony’s Song),” Billy Joel
“Mud On the Tires,” Brad Paisley
“Natural Beauty,” Neil Young
“Neutron Dance,” The Pointer Sisters
“Night Moves,” Bob Seger
“One Bud Wiser,” Gretchen Wilson
“Paint the Town Redneck,” J.M. Montgomery
“Pickin’ Wildflowers,” Keith Anderson
“Picture Perfect,” Nelly Furtado
“Putting the Damage On,” Tori Amos
“Racing In the Street,” Bruce Springsteen
“Rapid Roy (The Stock Car Boy),” Jim Croce
“Real Gone,” Sheryl Crow
“Renegade,” Tim McGraw
“Repetition,” David Bowie
“Ridin’ In My Chevy,” Snoop Dogg
“Riding With Private Malone,” David Ball
“Right Time of the Night,” Jennifer Warnes
“She’s In Love With the Boy,” Trisha Yearwood
“Small Town Girl,” Kellie Pickler
“Something On,” The Tragically Hip
“Song of the South,” Alabama
“Still Love You,” Rod Stewart
“Superstar,” Sheryl Crow
“Suzy and Jeffrey,” Blondie
“Tannin Bed Song,” Shawn Mullins
“The Greeting Song,” Red Hot Chili Peppers
“Under Assistant West Coast Promotion Man,” Rolling Stones
“Three Marlenas,” The Wallflowers
“Thunder Road,” Bruce Springsteen
“Thundering Hearts,” John Mellencamp
“Tim McGraw,” Taylor Swift
“Twentieth Century Fox,” 38 Special
“Unappreciated,” Cherish
“Uneasy Rider,” Charlie Daniels
“Union Sundown,” Bob Dylan
“Water,” The Who
“West Texas Highway,” Lyle Lovett
“When I Think About Leaving,” Kenny Chesney
“When You Close Your Eyes,” Night Ranger
“Where Have All The Cowboys Gone?” Paula Cole
“Why Do We Want What We Know We Can’t Have?” Reba McEntire
“You Never Know Just How Good You’ve Got It,” Tracy Byrd
“You Win My Love,” Shania Twain
“Young Blood,” Rickie Lee Jones