Chevrolet Celebrates 100th Anniversary of First Truck

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Model year 2018 marks the 100th anniversary of the first production Chevrolet truck!

A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world.

“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks advertising and marketing director, in a press release.

To celebrate, Chevrolet will have:new emblem

  • New 2018 Silverado and Colorado Centennial Special Editions
  • A national rollout of the Chevy Truck Legends program
  • Branded merchandise featuring an all-new Chevy bowtie

The Silverado and Colorado Centennial Editions will include the distinctive Centennial Blue paint color and exclusive heritage bowtie emblems and 100 years badges.

100 years logo“Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy trucks,” said Rich Scheer, Chevrolet Trucks director of exterior design, in a press release.

They will be available at Runde Chevrolet in East Dubuque, IL, and Runde Chevrolet Buick GMC in Platteville, WI, in November 2017.

If you have more than 100,000 miles on your Chevrolet truck’s odometer, you qualify for the Truck Legends loyalty program! Sign up here.

Learn more about Chevy’s Centennial Edition trucks here.

Shop Runde Auto Group’s Silverado inventory here.