Slogan Change: “Chevy Runs Deep” Becomes “Find New Roads”

find new roads sloganEvery once in awhile the ad department over at Chevrolet gets an itch to try out a new slogan. With some great ones in the past, such as “Baseball, Hotdogs, Apple Pie & Chevrolet”, “Like a Rock”, and our (what was) current “Chevy Runs Deep”. Chevy will now go with a global tagline of “Find New Roads”.

“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.

“As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”

Here’s a history lesson of past taglines used by Chevrolet leading up to today:

  • See The U.S.A. In Your Chevrolet (1950s–1960s)
  • Putting you first keeps us first (1960s)
  • It’s Exciting! (mid 1960s)
  • Building a better way to see the USA (early 1970s)
  • Baseball, Hotdogs, Apple Pie & Chevrolet (1975;2006)
  • Chevy makes good things happen(1982)
  • USA-1 is Taking Charge (1983)
  • Today’s Chevrolet—Live It (1985)
  • The Heartbeat of America (1987–1994)
  • Rock, Flag and Eagle (1985–1987)
  • Genuine Chevrolet (1994–2001)
  • We’ll Be There (2001–2004)
  • Like a Rock (1991–2004 Truck slogan)
  • An American Revolution (2004–2009)
  • Our Country, My Truck (2006–2007 Truck slogan)
  • America’s Best Trucks (2007–present Truck slogan)
  • May the Best Car Win (2009–2010)
  • Excellence for Everyone (2010 (short lived))
  • Chevy Runs Deep (2010–present)
  • Find New Roads (2013-Present)

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