FYI Dodge & Ram are NOT the Same Make

Although it has been announced for awhile now, it might be confusing for some as to why there is no longer a “Dodge” behind the word “Ram” when looking at a “Ram” truck. If you were to go to http://www.dodge.com, you would not see any of the “Dodge” trucks on there. Instead, go to http://www.ramtrucks.com and you will be presented with the whole lineup of trucks, but no “Dodge” Vehicles. Sure enough, what used to be one is now two as “Dodge Ram” is now separated into two different makes: Dodge (cars) and Ram (trucks).

The split was actually announced on October 9th, 2009 When Chrysler Group LLC stated that all the “Dodge” vehicles, (starting with the 2011 model lineup) would be split into the two categories. Now, instead of “Dodge Ram 2500” it is “Ram 2500”. They did this in hopes that Ram would flourish as it’s own entity and differentiate their truck line from the Dodge car line which is reinventing itself.

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand,” Chrysler/Fiat CEO Sergio Marchionne stated.

While the two makes have separated, both the Ram Trucks and Dodge Cars remain to be the same quality vehicles.

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